THE DEVELOPMENT CORPORATION :: Our Business Community :: Corporate Relocation Services, Commercial Real Estate, Warehousing and Storage

PLATTSBURGH, N.Y. – With an interactive real estate section, top-notch photography depicting the region and other state-of-the-art navigational tools, The Development Corporation's new web site possesses numerous unique features – especially as compared to most economic development web sites. Unveiled today, the site provides visitors with a user-friendly experience to inform them of leasing and real estate opportunities, tax and financing incentives, community information and many other points for companies considering relocating and expanding in the North Country.

Public Relations and advertising specialist MultiMedia Marketing in Plattsburgh designed the web site, which is found at: www.NYworks.biz.

"We are very excited about introducing this up-to-date tool for new clients and businesses considering coming to our region," TDC President Adoré Flynn Kurtz said. "It is like no other web site that markets economic development that we've seen."

Visitors can peruse our four industrial sites through interactive Flash maps that show images of and information about selected properties. A search engine also allows users to find available buildings by size (square footage) town and/or industrial park. A page devoted to current tenants and their testimonials illustrates the commitment many businesses have made to the North Country. Through streaming video, the site also offers users an opportunity to view commercials and other marketing products of TDC.

The web site's most powerful element is the Search Engine Optimization (SEO), a marketing tool that can drive TDC’s profile on the World Wide Web. "This allows TDC’s site to have an edge over its peers," said Victoria Zinser Johnson, TDC Vice President. "When computer users conduct an Internet search using keywords, TDC will appear at the top of the list," she explained. The MultiMedia Marketing team spent months researching competition in the field while conducting monthly marketing tests using a variety of search keywords.

Johnson, and MultiMedia Marketing's, Katie Jennett have been key in leading this project through a comprehensive process. Johnson leads the marketing efforts at TDC.

With an exciting glance into "Life Here," the site offers users the ability to experience the North Country online. By clicking on links to recreation, education, housing and transportation, visitors can research the very attributes that often influence companies to relocate to a region. In addition, a pleasing visual story is offered with links to news stories, press releases and advertising done by TDC. By automatically rotating images, the site attracts users back with fresh photographs of the region each time they visit.

"This web site is the premier calling card for Clinton County," said Mary Ann Castine, president and founder of MultiMedia Marketing. TDC's marketing efforts can now be directed toward pointing clients to the web site to further promote Clinton County and the exceptional opportunities those working with TDC have experienced.

"TDC is very satisfied with the work that MultiMedia Marketing has carried out through our web site development and through other affiliated marketing efforts,"Kurtz said.